M4P Diversity

As most people confuse M4P as an approach that can only be applied in agriculture sector development, in reality M4P its such a flexible approach that can be mended to fit and serve in developing market sytems of other economic activities like crafts, edible oil milling, fishing, poultry keeping, telecommunication, radio etc.
In essence M4P facilitation ensures enhanced collaboration between actors where as new way of business ensures each market actor plays his/her role effectively and efficiently and create about a win win situation in the whole market syste. Many development organizations, in poverty reduction programs ensure that the poor who are part of the market system as producers, consumers, workers also benefit from the improved market operation mechanisms. In any settings,  M4P facilitation targets at the improved business practicess and relationship that results into more benefits interms of volume, incomes, crowding in (scale) that are sustainable.

Case example: In improving edible oil marketing of sunflower, small and medium sunflower oil millers in the central corridor were trained in branding and labeling of  their produce. Having provided the training, facilitators supported a group of millers to design a common brand through which all the subscribing  millers can use to labl their produce. The outcome of the labeled/branded oil was increased market penetration due to traceability and eased orderiing mechanism. The outcomes at enterprise went further at replication and crowding in, inturn the demand for sunflower from small farmers increased and sales volume of sunflower seeds also increased. A sustainalble impact is the improved business practices of small millers and emergence of many other millers who started labelling their oil.

In M4P facilitation, it may only cost a facilitator a simple linkage, short training, demonstration and testing to stir things up.